Where do A&R Representatives look for new talent
If you were an A&R and you needed a band where would you go look? This is probably the most important paragraph in this entire package, because knowing where the A&R looks for talent is the key to putting it under their noses. It is also the foundation this strategy is based on. A&R representatives discover new bands through:
- Independent record labels
- Listening to college radio stations
- Searching the bins of mom-and-pop record stores
- Attending local club performances
- Reading reviews in local and national trade magazines
- Attending annual music conventions and conferences
- Surfing the Internet for MP3 music files
- Keeping a watchful eye on Sound Scan reports (a service that reports album sales figures by tracking registered bar codes)
- Network with studio owners to see what promising bands are beginning their recording process
They also rely on referrals made from established bands, record label scouts, friends and relatives of industry executives, reputable producers, managers, attorneys, and publishing companies.
The sooner you understanding where A&Rís look for music, the closer you are towards achieving your goal. Putting your music smack dab in the middle of the A&Rís radar screen Ė is absolutely critical.