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Always Leave em' Wanting More

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What's more appealing? Someone holding a carrot in front of your face, then pull it back towards them slowly? Or someone shoving 50 carrots in your mouth? Brian Eno (my favorite theorist) says the best thing you can do is to bring people to the point where they start searching. Not so plain or obvious that there's nothing left to the imagination. No so cryptic that they give up. Give people just enough to pull them in, but make them want more. Make them go searching for clues, or details, or explanations, or “more of what you just gave me.”

 

Derek Sivers

 

 

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About Derek

 

 

Derek Sivers is the original founder of CD Baby, the worlds largest on line distributor of Independent Music.  In 2008 it was reported that Derek Sivers sold CD Baby to Disk Makers for 22 Million Dollors. Derek SIvers in true form dedicated a good portion of the money to an Independent Artist Trust Fund.

 

More information about Derek can be found here - www.sivers.org

 

 

 

 

 

 

 

 

 

   
 

 

 

 

 

 

Home

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