The importance of Live Exposure


How important is touring and gigging to getting your band noticed? Apart from Radio airplay itís probably the most effective thing you can do to get your band recognized by a mass group of people. Mass groups of people means mass amounts of money. Word of mouth about your music in conjunction with a solid live presentation is a powerful thing, and popularity is a contagious thing among teenagers. But for new bands, artists, the music business will probably not be very lucrative venture at first. Itís so true that you have to start somewhere, and you must prove yourself on a smaller scale before you can do it on a much larger one. It can also be said that before you conquer the world, you must first conquer a city or locale first. Every big band has their stomping ground. Bands like Pearl Jam, Dave Mathews Band, Tool, Green Day, Metallica had to start somewhere before they started selling out arenas. It can take years to develop a serious draw potential regionally, and you may have to swallow your pride along the way. Getting a record deal usually means years of selling CDís out of the trunk of your car, giving away free CDĒs, getting puked on, sleeping in cars, and proving yourself each weekend by bending over backwards for a lot of folks in the industry. Eventually hard work and persistence pays off. One day, youíll get to a place where your buzz factor feels like a runaway train. A slam dunk live show is like pouring gasoline on the fire. A huge draw always leads to bigger and better things, and itís your most important bargaining chip you will have. Below are just a few things you can do to get things moving in the right direction. .


-        Deliver a solid live presentation (5-10 times a month)


-        Release an industry standard CD.


-        Always have CDís for sale at the merch table.


-        Start assembling a street team to get the word out about your band.


-        Start networking with other regional bands to play shows together. The bigger the band the bigger the contact.


-        Start making good impressions on local bookers, and club owners, and regional booking agencies.


-        Build your solid reputation one venue, one show, one fan at a time.


-        Begin building your serious draw and buzz factor round your music.


-        Submit your CD to all the popular local and college radio stations. Garage Band format may be the best you can hope for unless you know someone on the inside.


-        Do all of the above consistently for one year.


Again you are relatively unknown as an artist locally. The good news you have just released an industry standard demo, or CD. It has been Distributed through CD Baby, and presently there are about 10 to 15 solid music reviews online about your music. These reviews are available online and on your own Band URL and My Space Pages. Let's get back to the 5 M's of the Music Business again. Motivation, Music, Marketability, Making Money and Making Friends.  You have the motivation, you now have the Music, and the Marketability, but you have yet to prove you can make money and make friends through social  networking. Now it's time has attack the local live circuit but you don't really know anyone. The reality is you can't afford your own Booking Agent, Band Manager, or Sound Guy either. Now what?