CD REVIEW: The 12:45 Music Project - The 12:45 Music Project (Volume I)
by: Cyrus Rhodes
Artist: The 12:45 Music Project
CD: The 12:45 Music Project (volume I)
Label: Independent Artist
Genre: Rap, Hip Hop
Sounds Like: Eminem, D12, Bad Meets Evil, 50 Cent, Hopsin
Technical Grade: 7/10
Production/Musicianship Grade: 7/10
Weakness: More melodic singing, Short aided CD, CD Manufacturing, No Barcode, Cover art concept and design.
12:45 Music, LLC is primarily a digitally distributed music label. We will release music from several genres; underground rap, alternative hip hop, R&B, Lounge/Chill, trip hop music and an occasional dance track! During a recent inerview : We believe a label dedicated to producing quality singles can prosper; Quality singles will produce a quality EP or CD. A quality EP/CD brings success. We believe art and money can exist in the same space without either being compromised. We believe a good song can transcend demographics and a marketing budget. In this new viral world, a good song only needs to be heard. If you like a song by a 12:45 Music artist, share it with a friend.
The CD kicks things off with finger snapping “Nobody” feat. (Ace of Spaces and Roc Nass) a apocalyptic prelude of sorts that’s sets the stage rather with its methodical musical build, impressive groove, and light speed rap delivery meshed with a striking musical flow. Track 2 ”Burn” hits hard with no holds barred rap-vocal delivery from Rook Nass. The rappers premiered (Ace of Spades, Rock Nass, Soul Unseen, Deuce, Jillvontae) dish out a melodic yet hypnotic rap grooves with well-placed harmonic hooks, solid low end vibe against a grand slam feel. Track 3 “Monopoly” is smooth as silk and doesn’t back down with infectious rap flow and impressive sonic accents and Jazzy musical flow. As this CD slowly unfolds I can hear many rap influences reminiscent of classic Eminem, D12, Bad Meets Evil, 50 Cent, Hopsin and even Dr. Dre to Obie Trice. Along the way you can’t help but notice a lot of impressive musical soundscapes layered in the music. The mixing is effective and very marketable packed to the hilt with things like impressive sound effects, honey coated female background vocals, well placed keyboard and synthesizer accents, percussive elements, Saxophone, Hammond Organ, R&B Guitar, and top tiered sampling and beats that make their point. The beats are thick as a brick providing solid low end punch and impressive high end clarity. All engineering aspect check out 100%. You will find everything from clever rhymes, addictive melodies, lyrics that are thought provoking and rap flows that are masterful. Now turning out attention to (Ace of Spades, Rock Nass, Soul Unseen, Deuce, Jillvontae) they all showcase marquee rap talent from Florida and should be treated as such. Together they got a very good look and sound. The thing I like the most about these vocal performances is how well they handle themselves within each song - sort of like a musical chameleon. Equally as impressive is the X-Factor this project provides as all rappers dabble in several menacing alter egos within each piece. From tranquil “Lemme Know” to infectious “Face Melt 3.0” my personal favorite “What Can You Do” to thought provoking “Just How it Goes” this CD has something for just about everyone. The CD ends with Track 9 “This Groove” the perfect finale statement for a CD of this caliber.
These rappers need to showcase more melodic singing abilities and talent when the time is right on some of his songs. Come-on let’s hear those pipes. CD is a bit short with only 9 Tracks, perhaps 3-4 more tracks are needed to make this a fully loaded release. The 1 panel insert is made from print paper and the CD itself is not made from high quality Silk Screen as you would expect from a top tiered musical production. There is no barcode anywhere on the package indicating to me retail non-compatibility. CD Cover art and concept is lacking to say the least. I will add the bar is set high for independent artists within this overly-saturated genera - in all aspects of production.
Song for song, pound for pound “The 12:45 Music Project Volume I” is a rock solid musical teaser and proves these cats can rap like nobody's business. Like a heavy weight fighter this EP goes the full 12 rounds and never lets its guard down. It has everything from raw intensify, clever lyrics, to songs that are well crafted that hold your attention span perfectly, and lyrics that are powerful. As a whole this CD possesses allot of variety and musical versatility. It delivers the typical in your face urban swagger you would expect from a top flight rap release but what's more impressive is the strong production value, infectious rap grooves all rappers brings to the table. I look forward to hearing more from the 12:45 Music Project hopefully this Summer!