Press Packs - So you've just released your debut CD. The response a week after your release party is overwhelming. You are delivering a solid live presentation 3 to 4 times a month at many hi-quality venues around the area. You are building a strong fan base locally, and generating a positive regional buzz around your music. You are witnessing thousands of fans downloading your music on your URL and My Space Page. You are selling hundreds of CD's a week, you have received many positive music reviews, your songs are currently being played on local radio. Now ask yourself the million dollar question. Are you documenting all this success anywhere? All of the above in conjunction with a solid Press Pack builds your case or signing power. It also conveniently puts all your efforts in perspective for the A&R Representative. In some cases writing a solid press pack is just as important as having a good musical production. Most A&R's I know sometimes can review hundreds of "1 Sheets" in one sitting, so your Press Pack has got to say the all right things in a clear and concise format. OK who's the band, where are they from, what do they sound like, why the hell should I care? Over the years, after talking with A&R's, producers, journalists, etc, many of the following components generally make for an effective Press Pack.
- Be fast, factual & full of flavor.
- Don't brag, or tell your life story.
- Music and concert reviews in bullet format.
- Focus on the who, what, when, where & why of your music.
- "Give up the digits" show all important numbers like download numbers, My Space hits, ticket sales, CD's sold, airplay, etc.
- "Hype" not your friend here, be modest vive boastful.
- Let your true personality shine through.
- Use a professional looking format, avoid amateur photography.
- Use catchy verbology & advertising tag lines.
- Provide reliable contact information.
- Avoid sending whole CD's, send just a few songs, even a personal invite to a live performance.
Specific Items (nice to have) Items to be included with your Press Kit
- Press Releases
- Print & Video notation
- Sound Ccan Data (if available)
- Record label info or distribution company affiliations
- Manager information
- Touring Agency Affiliations
- List of references within the industry
Sonicbids Prevent your Press Kit from landing in the circular file. The internet has revolutionized many things including Press Pack submission. Electronic Press Packs, or EPK's are the wave of the future. For electronic Press Kit Submissions IMD highly recommends www.sonicbids.com here's why. Sonicbids send you the artist e-mail alerts listing all upcoming tours and musical events so artists can submit their EPK's directly to people like the Event Coordinators, Tour Directors, A&R Reps, and Music and Movie Producers. If these individuals like what they see and hear on your submitted EPK you could get the gig you want. Sonic bids provides you the artist an effective way to submit your EPK directly to these people who can make it all happen for you, and guess what - it really works.
GIGS THE ABOVE ARTISTS RECEIVED BECAUSE OF SONICBIDS
The "1" Sheet I've actually seen A&R's skip the Press Kit & go right for the "1 Sheet". This sheet has all the "cut to the chase" important information & hard numbers associated with your operation like CD Reviews, concert reviews, download numbers, ticket and live draw numbers , CD sales, Radio airplay info, etc. This is the meat and potatoes of what you do. A good "1" Sheet screams signing power, and ultimately shows your money making potential to the labels with a quick & easy glance.
SAMPLE "1" SHEETS
LET IMD BUILD YOUR EPK & "1" SHEET
Press Pack development Most A&R's I know sometimes can review hundreds of Press Packs & "1 Sheets" in one sitting, so your Press Pack has got to say the all right things in a clear and concise format. If not you could end up in the round file. OK who's the band, where are they from, what do they sound like, why the hell should I care? Over the years, after talking with A&R's, producers, journalists, etc, I am well aware of all the components that make for an effective Press Pack
A professional looking Press Kit & "1" Sheet that says all the right things
IMD will build your Press Pack and "1" Sheet.
Price $100.00 USD
GET THE MUSIC CRITIC A-LIST
Music Reviews - Music Reviews are a great way to pump up the "1"Sheet. If an A&R Representative reads about 10-20 great reviews, well typically they will investigate to see what all the hype is about. Getting Independent music reviewed is not exactly easy. IMD has a registry of the top online music web-zines that will give your Music a fair & honest assessment.
Over 10 on-line web-zines that provide quality reviews
IMD will send you the addresses of all the top Music Review webzines around the US and abroad.
Price $25.00 USD
Related Essays on the importance of Press Packs
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